The Ruhl team aimed to offer a straightforward "Ruhlbook" for crafting market and product-oriented strategies. Through interactions with our Advanced Materials clients, we recognized a common challenge: defining market and product driven strategies and reaching consensus on its elements. In response, we've compiled this accessible workbook to educate and bring clarity to this often intricate subject. Our goal is to demystify strategy, making it more approachable for all. Attached are the accompanying workbook and worksheets. We hope you find it valuable and enjoyable!